NOT CHAPLIN

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“Somebody once said that in looking for people to hire, you look for three qualities: integrity, intelligence, and energy. And if you don’t have the first, the other two will kill you. You think about it; it’s true. If you hire somebody without integrity, you really want them to be dumb and lazy.” ~ Warren Buffett

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The best and fastest decisions are made from intuition which is drawing from your knowledge, experience, and your ability to receive and interpret signals from the Universe.

Whenever I go on a ride, I'm always thinking of what's wrong with the thing and how it can be improved.

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Invention of the Post-it note is a great example of

❶ turning a problem to an opportunity,

❷ combining the unusual, and

❸ synergy innovation.

Problem. 3M corporation had a problem with a glue it had invented. Their scientists were attempting to develop a super-strong adhesive, but the glue did not produce the desired results. It did not stick things together effectively.

Search for a different application. The glue was considered to be a failed product until Arthur Fry, a 3M chemist and an inventor, found the way to turn the glue's disadvantage to an advantage. Arthur Fry searched for such an application where a glue that didn't stick too strongly would be appropriate. In particular, he thought of a way of combining the glue with a bookmark, which is something that people want to move from page to page.

Experimentation and discovery. Fry began experimenting. Particularly, he coated only one edge of the paper so that the portion extending from a book would not be sticky. Fry used these stickers to write notes to his boss. This use led him to broaden his original idea into a new application concept and creation of a new-to-the-world product ‒ the Post-it note.

Ultimately, Arthur Fry discovered a great opportunity in a problem and helped his company to turnaround a failing project. A "low-tack", reusable, pressure-sensitive adhesive became the basis for the Post-it note, which was a huge success.

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"I do not believe you can do today's job with yesterday's methods and be in business tomorrow." ~ Nelson Jackson

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Content Marketing: What AI Can Do

Artificial Intelligence (AI) can save time for authors, allowing them to focus on creating masterpieces. AI can inform content creation by helping authors identify patterns in user behavior, doing keyword research, and making suggestions for content optimization.

Some businesses focused on quantity, not quality of their content use AI content generators to produce blog posts, social-media comments, and digital ad copies.

AI is incapable to Love

Love breeds love. One must love to be loved. "All the world loves a lover,” said Shakespeare. Love is invisible, but it can be felt. Love – or its absence – is felt by the audience intuitively. Authors who love people and love to create masterpieces for their loved ones are loved by the audience.

Artificial intelligence cannot love. Thus, it gives its targeted audience no chance to love it back.

Choose Your Audience

Marketing articles cooked by artificial intelligence target those who like to smell artificial flowers. This market niche is very small. Would you like to focus on all people or only those who like to smell artificial flowers?

Conclusion

Overall, while AI technology may change the way content marketing is done, it is incapable of substituting a passionate master who is loved “all the world”.
 

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SHUTTLE DIPLOMACY
In diplomacy and international relations, shuttle diplomacy is the action of an outside party in serving as an intermediary between (or among) principals in a dispute, without direct principal-to-principal contact.

Shuttle diplomacy anecdote from Henry Kissinger

The art of negotiations/ Negotiation as a Partner Dance

Henry Kissinger was once asked to explain what shuttle diplomacy was.

– Oh! It is a never-failing old Jewish method. Let me give you an example. Suppose you want to marry Rockefeller’s daughter to a lad from a Siberian village.

– How would you do that?

– Easy. I go to a Siberian village, find there a young man and ask him, “Would you like to marry an American Jew?”

He says, “Why?! We’ve got awesome girls here!”

“Well, but she is the daughter of a billionaire.”

He goes: “Oh! This changes things…”

Then I go to Switzerland, walk into a large bank’s board meeting and ask, “How would you like to have a simple Siberian man to be your bank’s President?”

“Oh, hell no!”

“What if I told you he was Rockefeller’s son-in-law?

“Oh! This changes things…”

So then I go see Rockefeller and ask, “Would you like your daughter to marry a Russian peasant?”

“What do you mean?! Everyone in my family is in banking.”

“Funny you should mention that, he is actually a Swiss bank President.”

“Oh! This changes things… Susie, come here, my child. Mr. Kissinger found you a good husband. He is the president of a large Swiss bank.”

“Bah! All big bankers are punies or gays!”

And I say, “Well, this one is a strong Siberian hunk.”

“Oh! This changes things…”

SuperSmart

SuperSmart vs. Smart

Super-Creativity

Super-Creativity vs. Creativity

Super-Creativity as a Dance of 3 Creativities