The Power of Your Positive Beliefs and Values

Why some people become incredibly successful while others just seem to struggle – and never get close to achieving their goals? The key is hidden in their beliefs and values. The people who are successful have a positive belief system that allows them to continue to be successful. Unsuccessful people have a negative belief system that makes them struggle no matter what they do.

You can change your life and create tremendous success by changing your beliefs and values. Create an inspiring vision of the future you want to achieve and clarify your positive beliefs and values that will help you develop a clearer sense of your mightiness and what's most important to you in life. By clinging to your vision, beliefs, and values you’ll not only get lasting inspiration and guidance, but will also make your subconscious power and intuition your strong and extremely helpful allies.


Inspirational Dissatisfaction

Successful people are always proactively dissatisfied with their current situation. This is what inspires them to move forward and achieve their stretch goals.

Always look for opportunities to make things radically or incrementally better, ask ‘Why?’ and ‘What If?’ questions, find creative solutions to problems and take action.

Search for Opportunities and Take Initiative

Success only comes to those who are actively engaged in searching for new ideas, new opportunities, or new ways to improve their personal and professional life.

Look for opportunities always and everywhere and pursue the most important ones. Visualize the success of your undertakings and back up your vision by daring efforts. Treat problems and failures as stepping stones to success, something that makes you wiser, stronger and more creative. Celebrate victories and take next steps towards your vision.




Personal Success 360 (Ten3 Mini-course)





Your 360º Success e-Coach

Achieving 360º balanced success in your life and business



By: Vadim Kotelnikov

Inventor, Author, and Founder, Ten3 Business e-Coach,,,


"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."

Philip Kotler


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Synergistic Selling Vadim Kotelnikov Customer Value Proposition Service-Profit Chain Customer Intimacy Customer-driven Innovation Customer Care Customer Partnership Virtuoso Marketing Marketing Strategy Listening To Customers Observing People Customer Value Creation Value Innovation Branding Differentiation Strategy Effective Communication Influencing People Sales Success Relationship Marketing and Selling Selling Is Problem Solving Closing the Deal Retaining Customer Customer Service Customer Relationship Management Customer Satisfaction About Ten3 Business e-Coach Creative Marketing Differentiating With Different Types of People Master of Business Synergies Creating Customer Value Winning Customers CUSTOMER SUCCESS 360: Synergistic Customer Value Creation, Marketing, Selling, Customer Retention and Customer Partnership


Inspirational Quotes

Customer Success 360

Free Micro-courses

Creative Marketing

Creating Customer Value

Knowing Your Customer

Value Innovation

Customer Partnership

Innovation Success 360

Marketing Strategies

22 Laws of Marketing

Differentiation Strategies

Experiential Marketing

Internet Marketing


Marketing Plan

Effective Selling

Creating Customers

Winning Customers

Unique Selling Proposition (USP)

Selling by Listening

Selling by Coaching

Closing the Sale

Retaining Customers

Customer Satisfaction

Service-Profit Chain

Your Business is Ruled by the Marketplace

"You don't decide what business you are in; the marketplace decides that for you...


People will only buy what they want to buy, or are afraid not to buy, at a given moment in time," write Miles Spencer and Cliff Ennico in their book "MoneyHunt". Tailoring your business plan to what the market will buy is always a better, more successful strategy than developing a new product or service without knowing precisely the customers for it and hoping that people would buy it because it's good.

Creating Customer Value

From the customer's point of view, your company exists only to create value for them, to provide them with results. In the new rapidly changing economy the nature of value is changing, involving new ways to price goods, innovation and emotion. You need to think in terms of offers, to merge products and services, and to be innovative to give customers a value-added experience.

Modern Marketing and Selling as a Team Sport

"Selling, in the old days, was largely and act of personal heroism. The key to successful selling was knowing the products and the customers. The effective sales rep would present his or her product or service in the best possible light, forge a bond with the buyer, and triumph over the competition," writes Michael Hammer in his book 'Agenda'.

"This approach has little to do with the way sales are made in today's real world. Today's customers don't want products; they demand solutions, and solutions don't come in a box. They must be designed, fashioned to meet the customer's specific needs. Making such sales takes a lot more than personal charisma. Today's selling is system selling, solution selling, consultative selling; it entails analyzing customer needs, designing alternative solutions, scrutinizing costs, developing and implementing systems, and more. This is not the work of a heroic individual sales rep.

Modern selling is a team sport, and a complex one at that. Winning at it takes discipline and structure. Making it up as you go along is a recipe for disaster."

 Case in Point  Coca Cola

Coca-Cola's national accounts program has long been noted as a leader in integrated marketing, sales, and any other group that might touch the customer. Coca Cola devotes to each national account a team that includes employees from marketing, sales, support, operations, and finance. They converge on a market, research the culture, people, and sociology, and then debrief each other. Through this process they understand their objectives and tasks better and are able to outsmart the competition.