Organizational Success 360:

Balanced Organization

Inspiring Corporate Culture

Inspire, Empower, and Energize All Employees To Achieve Extraordinary Performance

By: Vadim Kotelnikov

“Emotions are the untapped resource of every organization.”

– Timothy Warneka




What Drives Creative Workers?

  1. Inspiring vision

  2. Challenge, stretch goals

  3. Passion

  4. Feeling terrific about themselves

  5. Sense of ownership

  6. Involvement

  7. Self-confidence

  8. Freedom to experiment and fail

  9. Speed

  10. Growth opportunities


Why Inspiring Culture?

Do you want to encourage extraordinary performance from your people? Do you want them to do great things?


If yes, then you must create an inspiring corporate culture to inspire, empower and energize them.

Sense of Ownership

Employees who have a sense of ownership are more motivated than those who feel that they just work here. Individual employees and teams thrive when they have a sense of ownership. The more empowered and engaged people are, the more committed they are to the company and try to do their best.

Inspirational Leadership

Inspirational leaders create an inspiring culture within their organization.

People are not led by plans and evaluations. If you want to move and get the best from your people, don't say "I have a strategic plan". You must create inspiration, self-respect, a sense of ownership and excitement.

Inspirational leaders breathe life, confidence and creativity into the organization. They supply a shared vision and inspire people to achieve more than they may ever have dreamed possible. People change when they are emotionally engaged and committed.

Inspirational leaders create 'can-do' attitude and make business fun.

 Case in Point   SynerGenics

Burson-Marsteller, a world's largest public relations agency,  created a company called "SynerGenics" that not only helps a company define its corporate culture but rolls up its sleeves with the company's executives to help them implement an "employee involvement" program. Geoffrey Nightingale, creator of B-M's highly successful Creative Services Department, looked into how to make a company "values-driven." Working with a psychologist/management expert, Nightingale researched the question for two years. He concluded that employees of a values-driven company understand the company's vision and values clearly and feel a "market affiliation." The result is a company where all employees feel "a sense of wholeness." The employees feel that they own the company.