Why Inspiring Culture?
Do you want to encourage extraordinary
from your people? Do you want them to do great things?
If yes, then you must create an inspiring
Sense of Ownership
Employees who have a sense of ownership are more
motivated than those who feel that they just work here. Individual employees and
teams thrive when they have a sense of ownership. The more empowered and engaged
people are, the more committed they are to the company and try to do their best.
create an inspiring
culture within their organization.
People are not led by plans and evaluations. If
you want to move and get the best from your people, don't say "I have a
strategic plan". You must create inspiration, self-respect, a sense of
ownership and excitement.
into the organization. They supply a shared
and inspire people to achieve more than they may ever have dreamed possible.
People change when they are emotionally engaged and committed.
Inspirational leaders create 'can-do' attitude and
make business fun.
Case in Point
world's largest public relations agency,
created a company called "SynerGenics" that not only helps a
company define its corporate culture but rolls up its sleeves with
the company's executives to help them implement an "employee
involvement" program. Geoffrey Nightingale, creator of B-M's highly
successful Creative Services Department, looked into how to make a
company "values-driven." Working with a psychologist/management
expert, Nightingale researched the question for two years. He
concluded that employees of a values-driven company understand the
company's vision and values clearly and feel a "market affiliation."
The result is a company where all employees feel "a sense of
wholeness." The employees feel that they own the company.