Each team member
has responsibilities in functional areas but
cross-functional systemic innovation must also
be supported.
CEO together with the top team must develop
the company's
vision, growth goals and plans, develop and
strengthen the corporate values and
culture, attract and retain awesome people
in each of their functional areas.
If you want to encourage extraordinary
performance
from your people, you must create an inspiring corporate culture
to
inspire,
empower
and
energize them.
Establishing an
attitude of relentless growth is what
enables an organization and its people to achieve their goals. The spirit of
relentless growth keeps fresh ideas flowing and reinvigorates your company...
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Cross-Functional Teams
Cross-functional teams can discover and create
synergies.
"While separate departments help
to develop deep knowledge in each functional area, they also make it
difficult to coordinate activities across departmental boundaries.
Organizations often establish
cross-functional teams
to deal with this dilemma."1 Cross-functional teams will also
help you to lead
innovation
and
change through your organization.
Cross-functional Individuals
While cross-functional teams are
key players in defining and implementing incremental innovation projects,
cross-functional disruptive individuals tend to be key players in
defining
radical innovation projects.
They are be able to integrate in a
balanced way different types of know-how that would transform
stand-alone technologies, products and services into a seamless, value-rich
solution.