Business Success 360

Master Keys


6Ws of Business Success
Why    What    Who    When    Where    How

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo  Vadim Kotelnikov

Business e-Coach  Innoball  Innompic Games icon


6Ws of Sustainable Growth Pursuing Opportunities Fast Company Strategic Management Sustainable Growth Customer Value Creation Corporate, Vision, Mission, Goals Shared Values Sustainable Competitive Advantage Enterprise-wide Business Process Management Innovation Management Marketing and Selling Leadership Team Building and Teamwork Vadim Kotelnikov Change Management Market Research Know WHAT: Balanced Business System Know HOW: Business Model Enterprise Strategy People Power Sustainable Value Creation Road-mapping Strategic Leadership Corporate Capabilities Competitive Strategies Organization Management Employee Empowerment Partnerships Sales Success 6Ws Synergy Business Success 360  

The 6Ws model is a master key to success 360 in any area of life or business where change is to be implemented.

6Ws of Self-Coaching

The 6Ws model is also a great communication tools. It helps explain prospective partners the essence and the success strategy of a complex project.








Know Why

What is the real purpose of your business? Your company needs profits to live, but profits are not what the business is for. The objectives are to provide value to the population and  to make the community better. When this vision is lost then we lose sense of purpose, the feeling of belonging, the sight of why we work, and why our business exists.

Start a business when you have a passion for something and want to create something that you can be proud of. Inspire yourself and your people with a clear vision . Define shared values and let values rule. Achieve your sustainable competitive advantage by continuously developing existing and creating new resources and capabilities in response to rapidly changing market conditions. Focus on strengthening your distinctive capabilities leadership, teamwork, processes, tacit knowledge, etc. which cannot be replicated by competitors.





Know What

Finding the right balance in your business will help you refine your goals and hasten you towards them. Organizations prosper by achieving strategy through balancing the four major factors or perspectives: Financial; Customer; Process; and Growth. You must also balance Yin-Yang energies (see example) and 5 Basic Elements (see example) of your business.





Know Where

Successful plans define the right people, the right time and the right place for each action. If you fight an enemy, including yourself as your strongest enemy, the best is to find s/his 'Achilles heel' and strike there. If you mplement a chain of actions, discover where the weakest link is and strengthen it. If you design a complex system, understand interrelation among its components and define the areas where the synergy effect can be achieved.












Know When

Timing is everything. You must know both how and when to make a move. Be both Yin and Yang: adapt and create. Adapt (Yin) to existing customer needs, business environment, and external trends timely. Or, better yet, do it before you have to. The Yang part is knowing when to disrupt the market, innovate proactively, create breakthroughs and new trends , push people forward beyond what they currently aware of, create new customer needs and satisfy them.

Know Who

"In the end, all management can be reduced to three words: people, product, and profits. People come first," said Lee Iacocca  Your corporate vision is worthless, strategies powerless and shared values are corrupt without the right people to execute.

Balanced Organization: 5 Basic Elements

Know How

Manage processes, not people. Focus not on what they do, but on how they do it. Establish a synergistic enterprise-wide and an end-to-end (cross-departmental, and often, cross-company) coordination of work activities that create and deliver ultimate value to customers.