Creating Customer Value

What helps people, helps business.

Leo Burnett

If you can be interested in other people you can own the world.

Jay Abraham

The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.

Henry Ford

Do something for his kids. It always means far more to a customer than doing anything for him.

Mark McCormack

Work closely with those that are pushing the edge of the possible and include them in your product development discussions. What do they want to see in your products? How they really use them? What are their dream features? We regularly seek input from our biggest and most innovative customers. It allows us to build better tools and to ensure that we are bringing solutions to market that fill a need. However, we're careful to only use this as one source. The other part of it is knowing when to purposefully evolve and push people forward beyond what they currently know.

John Kaplan

Marketing

People don't want to be "marketed TO"; they want to be "communicated WITH."

Flint McGlaughlin

Don't forget that it (your product or service) is not differentiated until the customer understands the difference.

Tom Peters

In marketing I've seen only one strategy that can't miss ‒ and that is to market to your best customers first, your best prospects second and the rest of the world last.

John Romero

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

Philip Kotler

Selling

In the factory we make cosmetics; in the drugstore we sell hope.

Charles Revson

Obstacles are necessary for success because in selling, as in all careers of importance, victory comes only after many struggles and countless defeats.

Og Mandino

If you are not moving closer to what you want in sales (or in life), you probably aren't doing enough asking.

Jack Canfield

Retaining Customers

Being good enough, is not good enough – give customers a reason to be faithful.

Graham Roberts-Phelps

The best way to hold your customers is to constantly figure how to give more for less.

Jack Welch

Satisfying the customer is a race without finish.

Vernon Zelmer