Creating Customer
Value |
What helps people,
helps business. |
Leo Burnett |
If you can be interested in other
people you can own the world. |
Jay Abraham |
The man who will use his skill and constructive imagination to see
how much he can give for a dollar, instead of how little he can give
for a dollar, is bound to succeed. |
Henry Ford |
Do something for his kids. It always means far
more to a customer than doing anything for him. |
Mark McCormack |
Work closely with those that are pushing the
edge of the possible and include them in your product development
discussions. What do they want to see in your products? How they really use
them? What are their dream features? We regularly seek input from our
biggest and most innovative customers. It allows us to build better tools
and to ensure that we are bringing solutions to market that fill a
need.
However, we're careful to only use this as one source. The other part of it
is
knowing when to purposefully evolve and push people forward beyond
what they currently know. |
John Kaplan |
Marketing |
People don't want to be "marketed TO"; they
want to be "communicated WITH." |
Flint McGlaughlin |
Don't forget that it (your product or
service) is not
differentiated until the customer understands the difference. |
Tom Peters |
In marketing I've seen only one
strategy that can't miss ‒ and that is to market to your best
customers first, your best prospects second and the rest of the
world last. |
John Romero |
Authentic
marketing is not the art of selling what you make but knowing what
to make. It is the art of identifying and understanding customer
needs and creating solutions that deliver satisfaction to the
customers, profits to the producers and benefits for the
stakeholders. |
Philip Kotler |
|
Selling |
In the factory we make cosmetics; in
the drugstore
we sell hope. |
Charles Revson |
Obstacles are necessary for success because
in selling, as in all careers of importance, victory comes only after
many struggles and countless defeats.
|
Og
Mandino |
If you are not moving closer to what
you want in sales (or in life), you probably aren't doing enough
asking. |
Jack
Canfield |
Retaining Customers |
Being good
enough, is not good enough – give customers a reason to be faithful. |
Graham
Roberts-Phelps |
The best way to hold your customers is to
constantly figure how to give more for less. |
Jack Welch |
Satisfying the customer is a race
without finish. |
Vernon Zelmer |
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